Agave Fields.

Amatitan is widely recognized as the heart of the tequila industry, thanks to its ideal climate and soil conditions that produce first-class blue agave.

Our tequila is made exclusively from agave grown in this region, which is known for its long growing season and high altitude, resulting in a unique essence profile that is both silky and complex.

We believe that the exceptional quality of our tequila is a direct result of the perfect combination of weather and soil found in Amatitan, and we are proud to bring this rich tradition of tequila-making to our customers.

Meet Fermín.

The best agave producer in the Amatitán Valley, whose understanding and passion for tequila are unmatched. With 40 years of experience in the art of tequila making, Fermín has perfected his technique to create the most exceptional tequila.

From the careful selection of agave plants to the traditional production methods passed down from generation to generation, Fermín ensures that every step of the process is carried out with the utmost care and attention to detail.   

Meet Rosa.

Our chemist and Master Tequilera in charge of creating Tequila Diamante Negro®. With 30 years of experience and her knowledge on how to create tequila of the highest quality, purity, and smoothness is incomparable. Rosa's passion for tequila is reflected in every bottle of Tequila Diamante Negro®.

She carefully selects the best blue agave and, through her knowledge and scientific skill, manages to create a pure and soft tequila. Her attention to detail ensures that every step of the process, from harvesting the agave to the final distillation, is carried out with precision and care.